The JW Anderson storefront is a pride-inducing vision for Pimlico-ans; contemporary yet timeless, a refined foundation for the period red-brick it supports. In the low, afternoon light of the London winter the glowing symmetry of two large picture windows within a sturdy frame of the most sublime dark green, would undoubtedly have stopped Edward Hopper in his tracks. All this before entering.
For his Pimlico store Jonathan Anderson has discarded the hitherto subliminal rules of retail, favouring Sanchez Benton’s design for a series of intimate rooms, portrait-like vignettes and very careful, low, directional light. The concept is an invitation into a place of Anderson’s wants and likes, but in a personal setting, for which it feels an honour to be welcomed. Furnishings, ceramics, home textiles, artworks, tea, honey, garden tools; they all go together in life and who knows what you will come out with.
Despite its commercial intention, it feels like a home. It’s a concept that really resonates with us and our approach to capturing homes and their essences, recognising the things that make them homes, and communicating them to future custodians.